Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect personal information submitted by users when visiting and shopping on our official website. This policy applies to all website visitors, registered users, and customers who place orders on our platform. Our core principle is to fully protect user personal privacy and personal data security, strictly abide by standardized data management specifications, and never misuse or arbitrarily disclose user personal information. By accessing, browsing, and using this website, you acknowledge and agree to the data collection and usage rules outlined in this policy.

1. Information We Collect

We only collect necessary and legitimate personal information voluntarily provided by users during browsing, registration, and order placement, aiming to provide stable, efficient, and personalized shopping services. The types of user information we collect are limited to service-related content, and we will not actively collect sensitive private information irrelevant to website services.

The main information we collect includes basic user identification information and order service information. Basic information covers user names, contact email addresses, and reserved contact numbers. Order service information includes shipping addresses, billing information, order product records, shopping preferences, and order transaction records generated during the purchase process. All collected information is only used to support the normal operation of our shopping services and improve user experience.

2. How We Use Your Information

All user personal information we collect is used for standardized service operation and user experience optimization, ensuring users can enjoy smooth, safe, and accurate website services. We strictly limit the scope of information usage, and all data application scenarios are transparent and open.

Firstly, user information is used for order processing and logistics delivery. We use your shipping address, contact information, and order details to complete order confirmation, product delivery, logistics tracking, and after-sales service follow-up, ensuring that all purchased products can be accurately and successfully delivered to you. Secondly, your contact information will be used for daily service notification, including order status updates, logistics progress reminders, after-sales processing feedback, and routine service replies to your consultation messages.

In addition, we will use anonymous and aggregated shopping data to optimize website functions, adjust product display categories, and upgrade service quality, so as to match users’ daily skincare shopping needs better. We will not use user personal information for unauthorized commercial promotion, nor will we arbitrarily send invalid spam messages to users.

3. Information Storage and Protection

We attach great importance to user data security and have established complete information storage and protection mechanisms to prevent unauthorized access, disclosure, tampering, and loss of user personal information. All user data collected by the website is stored in secure and standardized data servers with strict access control permissions.

We adopt multiple technical protection measures to encrypt and isolate user personal data and transaction information. Only authorized professional operation and service personnel can access user information, and all data access behaviors are recorded and supervised in real time. All staff who contact user information have signed strict confidentiality agreements, and any unauthorized access or disclosure of user information is strictly prohibited.

We will retain user personal information only for the period necessary to complete service processing and comply with normal business operation needs. When the information is no longer needed for service support, we will take standardized and secure ways to delete or anonymize the data to completely protect user privacy security.

4. Information Sharing and Disclosure

We adhere to the principle of user privacy priority and will never sell, rent, or trade your personal information to any third-party institutions or individuals for commercial purposes. We will not actively disclose your personal information to the outside world without your explicit voluntary consent.

In the limited service scenarios necessary for order completion, we will only share the minimum required user information with cooperative service providers, including logistics and distribution institutions and payment service providers. The shared information is only used to complete product transportation, order payment settlement and other necessary services. All cooperative institutions have signed strict confidentiality and data protection agreements with us, and they are prohibited from using user information for any other purposes.

5. User Rights

All users have independent and complete rights to their personal information. You have the right to check, confirm, update, and correct your personal information and order data stored on our website. If you find that your personal information is incomplete, incorrect or updated, you can modify and improve your account information through the website’s personal center or contact our customer service team for assistance.

You have the right to apply for the deletion of your personal data when you no longer use our website services. You can also put forward questions and objections about our data collection and usage rules. We will respond to your legitimate demands in a timely manner and complete data processing and adjustment within a reasonable time.

6. Third-Party Links

Our website may contain links to third-party platform pages for user convenience. These external links are only for users’ reference and auxiliary browsing. We have no control over the operation modes and privacy protection rules of third-party websites.

When you jump to third-party platforms through our website links, your browsing and shopping behaviors will be subject to the privacy policies and service rules of the corresponding third-party platforms. We are not responsible for the data collection and privacy protection behaviors of third-party websites. We recommend that users carefully check the privacy rules of external platforms before browsing and operating.

7. Policy Updates

We reserve the right to adjust and optimize the content of this Privacy Policy according to website operation upgrades, service iteration and user demand changes, so as to ensure that the policy is always in line with standardized service and data protection requirements.

All updated privacy rules will be released on the official website page in a timely manner, and the latest published content shall prevail. Your continued use of the website’s browsing and shopping services after the policy update is deemed as your recognition and acceptance of the adjusted Privacy Policy terms.

8. Contact Us

If you have any questions, suggestions or demands regarding this Privacy Policy, personal information protection and data usage, please feel free to contact us through the Contact Us page on our official website. We will reply and solve your problems professionally and efficiently.

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